ABOUT THE BRAND

Chery Automobile Co. Ltd, established in 1997, is a pioneering global automotive brand from China, committed to advancing intelligent technology worldwide. Over the past two decades, Chery has consistently prioritized autonomous innovation, establishing state-of-the-art research and development centres in China, Germany, the United States, and Brazil.

With a dynamic global R&D team of over 5,500 experts, Chery has developed a comprehensive technology and product R&D framework. This visionary approach has led to the creation of market-leading vehicles like the Arrizo and Tiggo, contributing to an impressive global sales volume exceeding 15 millions units.

As the Malaysian subsidiary of Chery Automobile Co. Ltd., Chery Malaysia handles the distribution, sales, and aftersales services of Chery vehicles in the Malaysian market. We are dedicated to delivering high-quality, innovative, and reliable vehicles to our customers, with a strong emphasis on sustainability and environmental responsibility.

Through our Electric Vehicle (EV) initiatives and commitment to ESG (Environmental, Social, and Governance) practices, we aim to drive a greener and more sustainable future for Malaysia.

01

DESIGN

Embodying the elegance inspired by the graceful movement of water, our design philosophy captures the inherent dynamism and allure of the next-generation 2.0 HDS (Hydro, Dynamic Surfacing).

The HDS styling is designed to set our cars apart from the crowd, ensuring a distinctive presence as we innovate and continue moving forward.
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02

AUTOPILOT

Chery Autopilot comes with cutting-edge technological capabilities designed to support you during your everyday driving activities such as steering, braking, parking, and beyond. This ensures our customers enjoy an elevated level of safety and peace of mind throughout their journeys.
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03

NEW ENERGY

Persists in leading the green revolution of auto industry
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04

ECO-FRIENDLY SMART MODULAR PLATFORM

Evolution of the traditional auto-making process, with number of stations reduced by 50%.
Whole-process green manufacturing, with energy consumption reduced by 80%.

High motor efficiency (up to 97%) and full energy recovery.

Battery intelligent management system.
Liquid-cooled high-efficiency heat transfer structure.
Intelligent heat management.
Thermal runaway suppression technology.

64-bit processor, with computing speed up to 4 trillion times per second, which is the double of the competitors of same class.

Extremely rich perceptual information, with more than100 types of objectives detectable.

05

GLOBAL PARTNERSHIP


Chery’s globalisation strategy has been a part of our DNA since day one, and we’re thrilled to have achieved the distinction of being the first passenger car company in China to export complete vehicles, CKD parts, engines, manufacturing technology, and equipment to the global market.

In 2012, Chery and Jaguar Land Rover Motors jointly invested in the establishment of Chery Jaguar Land Rover Motors Co., Ltd., which is China’s first Sino-British joint venture high-end automobile company.

Here at Chery, we are rich in traditional automotive core technologies, and we embrace the era of intelligent vehicles by progressing forward globally.

To date, Chery is cooperating with leading companies on intelligent technologies, such as Horizon Robotics, Huawei, iFly Tek, Alibaba, and more.

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06

FORESIGHT TECHNOLOGT

The automotive industry is heading towards an era of Electrification, Connectivity, Intelligence, and Sharing. We have anticipated this trend and developed the Chery Lion System, which is tailor-made for this new age. The latest Chery Lion 2.0 system has been applied on Tiggo 8 models, supporting functions such as voice control, facial recognition, AR navigation, internet service, and smart home. Chery has successfully developed the first and second generation of unmanned driving products, and we are planning to achieve L4 highly autonomous driving in 2025.

Based on information technology, Chery will integrate smart transport, intelligent manufacturing, IOT, and block chain, dedicated to providing an intelligent interconnected lifestyle for global consumers in the new era.

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